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R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Customer Service Training

Customer Service Training is the coaching that customer service personnel complete to enhance the service they can offer and enhance customer satisfaction. It is not just one-off training; a continuous, ongoing process throughout the life of an agent working in Customer Service. Customer Service Training is the backbone of Customer Service. Without good Customer Service Training, the Business will fail. The Customer Service Training program provides a structured way of giving knowledge and skills and also gives an opportunity for continuing education and on-going development. Customer Service Training courses are available online as DVD's or as multiple units, which can be put together to suit your requirements.

Customer Service Training Course can take many forms. For example Customer Service Training Course can be a CD-ROM course, a video course, an in-service seminar or as a live or an online course. Most Customer Service Training courses cover general skills and aspects of Customer Service, however some courses concentrate only on particular areas of Customer Service. Customer Service Courses can be targeted at those who have very little experience of Customer Service or those who have had very bad experiences in the field of Customer Service.

The basic aim of Customer Service Training is to introduce new employees to the key concepts of Customer Service, such as being pleasant, being professional, keeping track of times and other such things. The first part of the course is usually done on day one of the new job. The purpose of this part of the course is to acquaint the trainees with the company, and with the customer service training program. This will help the new employee cope with customers, in an environment that is friendly, professional and in tune with the trainee's specific needs. In this way the first day of training helps the trainees to settle into their new jobs and learn to deal with the customers.

Another aim of the customer service training is to develop a comprehensive and clear set of skills and qualities that every employee must possess, in order to be efficient and successful. The skills and qualities needed to be successful and be efficient are customer service training planning, knowledge of the products and services supplied by the company, management of staff and their skills and knowledge and understanding of the company's structure and work processes. These require practical experience of working in the context of a large organization. It also requires a lot of creativity from the trainee.

The next area is developing a set of skills and qualities that apply to each individual employee. The most important of these is good communication skills. In large organizations, it is very common for there to be a divide between the management and the staff. This means there are often misunderstandings between the two sets of people. Communication skills are therefore essential if you want to succeed at communicating with your customers. Other customer support skills and techniques such as effective listening skills and positive reinforcement are also extremely important.

A key strategy that will help in the development of the best practices is providing training and workshops that enable employees to get more involved in their own learning and growth. The workshops can take many forms and are usually not specific to any one skill set. They are usually session-based where the trainee is encouraged to ask questions, demonstrate their knowledge and gain new insight into their particular work and how they can benefit the company. The exercises and activities that follow this training help to make sure the employee gets more practice with the concepts and ideas that were learned in the Customer Service Training sessions.

The final aim of the customer service training exercises is to develop and hone the skills and qualities that lead to customer satisfaction. These skills can be taught in any number of ways, including through books, videos, workshops, seminars and informal one-on-one discussions. Most companies however have decided to keep their own training sessions. This ensures that the employee already has a head start on learning about the topics that will be covered. It also enables them to use the skills and knowledge that has been gained in the Customer Service Training sessions and apply it to their day to day work and responsibilities.

Employee development is a key part of any company's success. A good Customer Service Training program ensures that all of the employees that take part in it to receive the ongoing education that they need to improve their own skills and that they are able to contribute to the business in other ways. Employee retention is certainly an important issue that cannot be overlooked by companies of all sizes. By ensuring that they have an effective customer service training program in place, the companies that do so stand to increase their efficiency and, in turn, their profits.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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